Moris Media is a company that has built a reputation for itself in the media industry over the years. This reputation has been built on the back of its commitment to excellence, professionalism, and a customer-centric approach. Moris Media's brand policy is designed to ensure that this reputation is maintained and enhanced over time. In this article, we will take a closer look at Moris Media's brand policy, its key components, and how it is implemented.
1. Brand Identity
Moris Media's brand identity is an essential component of its brand policy. The brand identity includes the company's logo, color scheme, and overall visual identity. These elements are designed to be instantly recognizable and memorable, making it easy for customers to identify Moris Media's products and services.
The company's logo features a stylized letter "M" in blue and white, which represents the company's commitment to innovation and excellence. The color scheme of blue and white is also used consistently across all Moris Media's products and services, creating a cohesive brand identity that is easy to recognize.
2. Brand Values
Moris Media's brand policy is centered around a set of core values that guide the company's behavior and decision-making. These values include:
3. Brand Messaging
Moris Media's brand messaging is designed to communicate the company's values and identity to its customers. The company's messaging is consistent across all its products and services, creating a unified brand identity.
The company's messaging emphasizes its commitment to customer service, innovation, professionalism, and integrity. Moris Media's messaging is also designed to be aspirational, inspiring customers to achieve their goals and reach their full potential.
4. Brand Positioning
Moris Media's brand positioning is a key component of its brand policy. The company's positioning is focused on providing high-quality media products and services that meet the needs of its customers.
The company's positioning is also centered around innovation, professionalism, and integrity. Moris Media's products and services are designed to be innovative and cutting-edge, while also maintaining the highest standards of professionalism and integrity.
5. Brand Equity
Moris Media's brand equity is a measure of the value of its brand in the marketplace. The company's brand equity is built on the back of its reputation for excellence, professionalism, and customer-centricity.
The company's brand equity is also built on its commitment to innovation and its ability to provide high-quality products and services that meet the needs of its customers. Moris Media's brand equity is a key asset for the company, and the company is committed to protecting and enhancing it over time.
6. Brand Guidelines
Moris Media's brand guidelines are a set of rules and standards that govern the use of the company's brand identity, messaging, and positioning. The guidelines are designed to ensure that the company's brand is used consistently across all its products and services, creating a unified brand identity.
The guidelines include rules around the use of the company's logo, color scheme, typography, and imagery.
Moris Media is a leading PR and digital marketing agency committed to providing exceptional services to our clients. Our brand represents our values, beliefs, and vision, and it is essential to maintain a consistent brand identity across all platforms. The following guidelines will help ensure that our brand is consistently communicated, and it remains strong and effective.
The purpose of the Moris Media brand is to help our clients succeed by providing them with effective PR and digital marketing strategies. Our brand is based on the following principles:
Our brand identity is the visual representation of our brand, and it includes the following elements:
The Moris Media logo is a simple and modern design that reflects our brand's values of innovation, professionalism, and creativity. The logo is composed of the following elements:
The Moris Media logo should always be used in its original form and should not be altered in any way. The logo can be used in full color or in black and white, depending on the context.
The Moris Media brand colors are blue and green. Blue represents trust, stability, and professionalism, while green represents growth, innovation, and creativity. These colors should be used consistently across all brand materials, including marketing collateral, website, and social media.
The specific shades of blue and green are:
These colors should always be used in their hexadecimal format to ensure consistency.
The typography of the Moris Media brand is based on the use of a sans-serif font. The primary font used for the brand is "Lato," a modern and clean font that is easy to read and conveys a professional and sophisticated look.
In addition to "Lato," the Moris Media brand also uses "Montserrat" as a secondary font for headings and subheadings. "Montserrat" is a bold and modern font that provides a strong visual element.
The Moris Media brand uses imagery that reflects our values of innovation, professionalism, creativity, collaboration, and results. Imagery should be high-quality and reflect a modern and sophisticated look.
The Moris Media brand voice is a reflection of our brand's purpose, values, and identity. Our voice should always be professional, confident, and informative. It should reflect our expertise in PR and digital marketing while being approachable and easy to understand.
Our brand voice should also reflect our values of collaboration, innovation, and creativity. We encourage our team to think outside the box and come up with new and better ways to help our clients succeed.
To maintain a consistent brand identity, the following guidelines should be followed:
1. Logo Usage
The Moris Media logo should always be used in its original.